UF Student Takes a Business Approach to the Equine Industry

A recent graduate from the University of Findlay is creating a lot of buzz in the
equestrian community of the Midwest. Combining her equine business and marketing degrees Pam Pivaronas ’15, CEO at Equinity Therapy Solutions, has been able to create a niche for herself and her company. Just as human athletes require physical maintenance so do our equestrian athletes. A great deal is done to keep our horses sound for competition and Pam strongly believes preventative measures are a vital part of this.
Her interest in rehabilitation and preventative medicine stemmed at an early age when her own horse started displaying signs of discomfort when being ridden. After seeing great results with massage therapy she became certified and the rest is history.
Shortly after becoming certified Pam introduced her instructor, NE Indiana Equine Sports Massage and Rehab’s Connie Bultemeier, to the University of Findlay. In Fall 2015, Connie held an equine massage therapy certification course for 12 students at UF. Students engaged in four days of hands-on learning. In addition, Connie also spent a day on business and marketing for this certification, which Pam found to be very informative.
Growing from the success of the massage course, UF plans to host a saddle fitting and thermal imaging course with Connie in Spring 2016. These certifications, which are provided in addition to required coursework, can aid students to expand their knowledge and employability in the equine industry. Pam and two other students have already made their certification into successful businesses.
Equinity Therapy Solutions is headquartered in Findlay, Ohio and has been invited to shows from Missouri to Pennsylvania. Their main focus is on high impact equine sports such as reining, jumping and barrel racing, but also expands to include all aspects of rehabilitation for any horse.
The mission of this company is: To provide the highest quality of therapy services and care for each client’s horse by utilizing only the best technology and equipment and by enforcing our values. Pam enjoys being able to offer services that may not be available for every individual owner and states “We have over $20,000 in equipment which is helpful because we can offer these services to individuals who wouldn’t be able to afford to purchase the machines.” These machines include EquiVibe Vibration Plate Therapy, Equissage Cycloid Therapy, Game Ready Cold Therapy and Thermal Imaging technology. These technologies are available in addition to their massage therapy services. Equity is also excited to announce their latest extension of services by adding an equine acupuncturist to the team in January 2016.

Pam also employs other University of Findlay alums including PR Specialist and an Adjunct Instructor at the University of Findlay, Brittany Venninger ’15. UF grads Kat zu Hone ’14 and Hanah Arnold ’13 are Event Coordinators at Equinity. In addition they are also professionally affiliated with Kalmbach and Tribute Feeds, ABC Supplements and an Antares Saddlery.
Click the video below to hear more from Pam on her business and Findlay experience.