Marcia Sloan Latta, Ed.D., vice president for advancement at The University of Findlay, will be a featured presenter at the Independent Colleges Advancement Associates annual conference on July 29 in Pittsburgh, Pennsylvania. ICAA is made up of alumni, development, and communications professionals from private colleges and universities in Ohio, Indiana, Michigan, and West Virginia. Founded in 1958, it is one of the oldest advancement organizations in the nation.
Latta will be responsible for the training and education of newcomers to the advancement field from the participating colleges. Drawing on her nearly 30 years of higher education leadership experience, she will speak on the components that make up the advancement field, working with alumni, parents, corporate and foundation leaders to achieve fundraising success that ultimately assists students in achieving their educational goals.
The advancement profession continues to be one of the fastest growing areas of higher education. Latta has worked as an executive for three universities and a health care system, and is a frequent presenter to nonprofit organizations throughout the country on fundraising and nonprofit board governance issues. At The University of Findlay, she oversees the alumni, parent, development, and advancement services departments as well as the nationally-known Mazza Museum.