University of Findlay Unveils New Brand Identity

For the first time since 1989, the University of Findlay has introduced a new graphic identity and academic logo. The change was driven by changes in graphic design concepts over the years, but also to reflect the University’s commitment to its “brand promise” of academic excellence, experiential learning and transformative experiences for all students.
The logo features a graphic representation of the cupola of Old Main, the oldest and most iconic building on campus. Six slats in the cupola are intended to reflect the six colleges within the University and a gentle arch is reminiscent of the Griffith Arch on the University’s front lawn. (Students march in through the arch at orientation and parade back through it at graduation.)
“University of Findlay is a special place where students find their path to a meaningful life and productive career,” explained Marketing and Communication Director Rebecca Jenkins, who spearheaded the brand identity effort. “The new brand is a reflection of our community of students, faculty, staff and alumni and their dedication to excellence and service.”
“In higher education, there’s usually a difference between an academic logo and athletic logo,” she continued. “They reflect two different aspects of a college or university.” UF will keep the “Oilers” name and logo, which features an oil derrick, for use in all athletic venues and sports logo wear.
A new video further explains the updates.
The marketing team at UF spent more than a year conducting research, developing messaging and working on an updated graphic identity. They utilized input from all University stakeholders gathered through focus groups, workshops, and surveys.
The guidance from thousands of responses “is why we feel like what we have here is something that’s authentic and uniquely Findlay,” Jenkins added.
UF held a campus celebration on Wednesday, Feb. 24 at the Alumni Memorial Union to “reveal” the new brand identity to faculty, students and staff. Students will receive T-shirts featuring the new logo on Thursday, Feb. 25. Simultaneously, the Findlay Green Campus Initiative will conduct a recycling drive for outdated letterhead and business cards.
The University of Findlay last updated its brand identity in 1989 when it changed its name from Findlay College. Since then, the institution has added programs, increased enrollment and has flourished amidst significant changes in the world of higher education.
For more information on the University’s new brand, visit www.findlay.edu/brand.