Cleveland Browns intern learns about business, on and off the field

Jacob Miller – UF Public Relations major

Jacob S. Miller is spending his summer as an intern with the Cleveland Browns. He is studying to earn a Bachelor of Arts in Public Relations with a minor in psychology.
What is the focus of your internship?
“My internship is with the video department. We film and produce all the video content for their webpage, as well as produce 2 TV shows (“Inside the Cleveland Browns” on News Channel 5 and “The Dog Pound Report” on News Channel 5). We film practice, player interviews, community events, fundraisers, post-practice press conferences and many other things.”

Jacob has the opportunity to be on the sidelines during team practice to tape the players.

What do you hope to learn during your experience?
“With this internship I hope to learn more advanced technologies in the camera equipment and video editing software areas. I want to learn how to approach a shoot and how to create a captivating story on film based on what audience the video is directed towards. We also work very closely with the PR professionals here so I am learning a lot about how marketing teams work with PR in order to make sure the content that is being produced ‘in-house’ is within legal boundaries and that sound bites from interviews with certain personnel will not put them, the team or the organization in any hot water (i.e. make sure that politically correct language is being used so as not to convey any sort of false message).”
What are your expectations after you graduate?
“After I graduate next spring I would love to work for a company whose PR and marketing departments work hand-in-hand so that I can use my video skills to help on both sides of the coin.“
Do you have advice you’d like to share with other students?
“One thing of note that I would pass on to any younger students considering internships: do not simply settle for doing the work that is given to you. Here at the Browns I have been encouraged to get in contact with and sit down with the higher management personnel to learn the inner workings of the ENTIRE organization. I’ll learn the finance side, the corporate partnership department, the content teams strategies, and even  talk to the president of the organization so that 1) I have the opportunity to network with people outside of my own department because you never know who you might meet and what connections they might have, and 2) the more you know about business as a whole the better you will be as an employee in any specific department for any company. “